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Hyman ( 1942 ) originally used the title “reference organizations” to describe teams that people compare themselves
Just like the source trustworthiness books targets the characteristics away from productive endorsers, new literature into the site communities centers on just how customers use endorsers to create definition for themselves and others
Even more research (elizabeth.grams., Gupta, Kishor, and you can Verma 2017 ; Lafferty, Goldsmith, and you may Newell 2002 ; Spry, Pappu, and you may Cornwell 2011 ) has went on to build on and you will refine these prior to designs however, nonetheless mainly centers on the fresh options that come with attractiveness, sincerity, possibilities, and prominence.
